Module 07 · Marketing Data Science Made Easy
Suites, Custom, and when to stop DIY
You do not need to delete Triple Whale to run a till desk. You need one number finance trusts.
Coexist. Suites own CYA path decks. Mcfly owns sales ÷ spend, break-even, and the Monday move. Custom is for desks that do not fit the Shopify App Store shape.
Decision this module trains
DIY Free desk, keep the suite for politics, or buy Custom — which path matches this week’s governance need?
Keep the suite when…
- Stakeholders still want path narratives for politics.
- You already pay for it and it is not the Monday bottleneck.
Lean on the Free / Pro desk when…
- You need period-aligned Total ROAS in minutes.
- CSV spend is enough (or Pro named channels).
- You want a flat fee later — not a GMV tax.
Buy Custom Data Solutions when…
- Non-Shopify or multi-system books.
- You need written metric contracts and a weekly decision desk ($5–25K bands).
- DIY CSV + AI prompts are not enough governance.
Course complete
You can teach a junior: align windows, compute Total ROAS, set break-even, QA a CSV, brief an AI without invented numbers, and choose DIY vs Custom.
$79 one-time — timeless, low maintenance.
Retrieve
When do you keep a suite, lean on Free/Pro, or buy Custom? One trigger each.
Paid pack has the coexist decision tree (module 07) + START_HERE Day-1 path.