Module 06 · Marketing Data Science Made Easy

Glossary lab

Tap a card to flip. Red-edged cards are refuse terms — know them so you never sell them by accident.

Decision this module trains Can I brief a junior on Total ROAS vs platform ROAS — and refuse MTA / “true ROAS” without apologizing?

Refuse quiz

Which answer belongs in a till desk?

1. Leadership asks for “true ROAS by click path.”

2. Sales are MTD; spend export is last-30-days.

3. An AI returns channel ROAS you never pasted.

0 / 0 correct

Retrieve

Define Total ROAS vs platform ROAS in one sentence each. Name one refuse term you will not sell as till truth.

Paid pack has the full glossary + refuse quiz answers (module 06).