Mcfly Advertising & Analytics · $79 one-time
Marketing Data Science Made Easy
Total ROAS is Total Sales ÷ ad spend — then break-even, then one budget move.
Finish once; run the ritual every Monday.
What this is. A short, evergreen course for operators who need
numbers finance trusts — not path credit, not pixel theater. Free pages below are
teasers with labs. The $79 pack is the offline workbook: full modules,
worksheets, QA checklists, and the paste-ready prompt kit.
What you get after Stripe
- Pay $79 once on Stripe (card / wallet — guest checkout).
- Stripe shows a hosted confirmation with the private pack link.
- Stripe emails your receipt (same pack link).
- Open the secret gist — markdown modules + worksheets. Keep a local copy.
No login. No monthly LMS. No Cloudflare unlock. No Gumroad or Kajabi.
Take-rate only — static syllabus stays free.
- START_HERE.md — first 20 minutes after purchase
- 7 deepened modules (beyond these teasers)
- Worksheets: Total ROAS, break-even stack, CSV QA, Monday memo
- Filled sample Monday memo (fictional) + blank memo
- Full AI prompt kit (8 prompts beyond the 2 free samples)
- Refuse list + glossary for junior briefings
Who it’s for
Shopify operators, agency analysts, and anyone evaluating Mcfly’s Free desk or a Custom engagement.
You leave able to compute Total ROAS, set break-even, ship a clean CSV, and brief an AI without inventing data.
You will be able to
- Decide whether Total ROAS clears break-even for a named period.
- Catch misaligned sales/spend windows before any ratio or AI.
- Write one cut / protect / shift sentence finance can defend.
- Paste prompts that stop when a number is missing — never invent “true ROAS.”
Syllabus (free teasers)
-
01
Total ROAS, period-aligned
Sales ÷ spend on the same dates — and why platform ROAS is a different claim.
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02
Break-even from contribution margin
≈ 1 ÷ margin. Above/below the floor without pretending causality.
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03
Import & export finance trusts
CSV shapes, date windows, and the QA checklist before any model or AI.
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04
The Monday budget ritual
Margin → spend → Total ROAS vs break-even → one cut / protect / shift.
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05
AI with correct inputs
Garbage-in, garbage-out. Paste-ready prompts that refuse invented numbers.
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06
Glossary lab
Interactive terms + a short refuse quiz (pixels, MTA, “true ROAS”).
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07
Suites, Custom, and when to stop DIY
Coexist with attribution. Know when a fixed-fee desk is the better buy.
We will not teach
Pixels, multi-touch attribution, “true ROAS,” Triple Whale clones, or Robyn/Meridian as the product.
Those belong elsewhere — not in a till desk course.
Questions before you buy
- Is this a monthly LMS?
- No. $79 once. Static syllabus + offline pack. No login, no membership drip.
- What’s free vs paid?
- These pages are free teasers with labs. The paid pack is the offline workbook: deepened modules, worksheets, full prompt kit, and a Day-1 start path.
- How do I get the pack?
- Pay on Stripe → hosted confirmation shows the private pack link → receipt email repeats it → open the secret gist and keep a local copy. No Cloudflare unlock.
- What if the link doesn’t show up?
- Email mcflyadsmmm@gmail.com with subject MDS Made Easy access and your Stripe receipt.
$79 one-time · Stripe secure checkout · no membership · teaser labs stay free