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Total ROAS vs attribution suites
Same ad accounts. Different Monday job. Mcfly is a sales ÷ spend Total ROAS desk. Attribution suites sell path credit and often price like a GMV tax. This page compares the job — not Compass, Moby, or feature checklists.
One contrast
Five rows. Not a parity matrix.
Suites help some teams with warehouse and path workflows. We are not claiming their screenshots or their math — only naming the Monday job we stay with.
| Mcfly Total ROAS | Attribution suites | |
|---|---|---|
| Monday job | Did spend clear break-even vs sales? One mix call. | Who gets path credit? Which model / AI tile next? |
| Math | Total ROAS = sales ÷ ad spend. Break-even ≈ 1 ÷ margin. | Multi-touch / pixel / view-through credit to “driven” revenue. |
| Pricing | Free now → flat $39/store/mo later. Not a GMV tax. | Often scales with revenue or suite seats — growth taxed. |
| Install | App Store Free install. Embedded Admin. No public shop-domain form. | Typically pixels, tags, and multi-tool onboarding. |
| Privacy surface | Order totals + opaque customer id + numberOfOrders. Spend you enter. No path pixel. | Broader identity / event graph by design — browsers keep shrinking it. |
We will not out-feature the suites. We will out-clarify Total ROAS.
What Mcfly will not ship
Product stance, not a roadmap tease. If you need path credit, buy a suite. If you need clear sales and spend every Monday, stay here.
- Pixels, MTA, view-through credit, or “true ROAS”
- Feature parity with Triple Whale, Northbeam, Polar, or their AI companions
- A SyncWith-style connector zoo as the product
Triple Whale–specific frame: Triple Whale alternative → · Why the identity graph broke: Why pixels fail after privacy →
Get in
Run Total ROAS.
Skip the path credit loop.
Install free from the App Store (steps on Support). After you’re in: margin, paste spend, Total ROAS vs break-even, one budget move — about ten minutes.