Mcfly Ads
Mcfly vs profit trackers — different Monday job
Profit apps (TrueProfit, Lifetimely, BeProfit, and peers) answer “what’s my net P&L?” Mcfly answers “did ad spend clear break-even — and what’s one budget move?” Both can matter. Not the same desk.
Keep your profit tracker if you need it. Use it for COGS and full contribution P&L. Mcfly owns the Total ROAS Export memo: Shopify sales after returns ÷ spend against break-even from a margin input.
One contrast
Margin slider vs COGS project
Not a feature checklist. Not “we also do LTV tiles.” Different jobs for different Mondays.
| Job | Profit trackers | Mcfly |
|---|---|---|
| Primary question | Net profit after COGS, fees, shipping, ads | Total ROAS vs break-even — one allocation call |
| Time to first number | Often a COGS / cost setup project | ~10 minutes: margin input + paste spend; sales from Shopify |
| Pricing shape | Often order-volume or revenue tiers (shapes vary by vendor) | Flat fee path ($39 at launch) — never a % of GMV |
| Screen job | Many P&L / LTV tiles | One efficiency number + break-even floor + Export memo |
| Pixels / path credit | Varies — some bolt on marketing tiles | None. Cash math only. |
Pricing shapes are third-party / category norms — not a fake competitor price sheet. Verify each vendor’s current plan before you renew.
Decision tree
When a profit tracker is right
- You need SKU-level COGS, shipping, and fee truth before you trust profit margin.
- Finance already lives in a full P&L dashboard and only wants ads as one line.
- You’re optimizing inventory and contribution profit — not the weekly ad-spend close.
When Mcfly is right
- You already know approximate profit margin and need Total ROAS vs break-even this Monday.
- You’re tired of Sheets dividing sales ÷ spend by hand and want a save/export memo.
- You want a flat-fee cash desk that sits next to suites or profit apps — not another OS.
Try the math, then install free
Free calculators — no account. Install free from the App Store when you’re ready for the live desk.