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About Mcfly Advertising & Analytics
Founded by Marty Smithson in Utah. Two strengths under one company — a Shopify Monday cash desk, and fixed-fee Custom Data Solutions for everyone else.
Two products · one company. Mcfly Advertising & Analytics makes marketing spend defendable against real sales: a Shopify Monday cash desk (Total ROAS = Shopify sales after returns ÷ ad spend), and fixed-fee Custom Data Solutions desks for everyone else.
Shopify Monday cash desk
Pillar A is the Mcfly Analytics Shopify app — a Monday cash desk operators can defend to finance. Total ROAS = Shopify sales after returns ÷ total ad spend for the same period. Break-even from contribution margin. Average portfolio efficiency — not marginal channel return, not causal “true ROAS.”
Paste spend (or sync later), set margin, close the week. Flat fee when Billing ships — not a GMV tax. Install free for the Meta + Google desk path.
Custom Data Solutions
Pillar B is fixed-fee Custom Data Solutions ($5–25K bands) that ship a weekly decision desk and written metric contracts — not always-on MMM theater and not an identity-graph product. For operators who need a desk outside Shopify-only, or a scoped rebuild of spend-and-sales truth.
See packages and inquire on Custom Data Solutions · specimen letter on engagement.
How we got here
Before Mcfly was a Shopify app, the work was measured ad spend and marketing-mix consulting — reconciling what platforms claimed against what the bank saw.
Custom MMM and regression stacks answer interesting academic questions. Most Monday budget calls need something faster: one auditable ratio, break-even from margin, and one mix move.
So the consulting work became two doors — division on Shopify, and scoped fixed-fee desks when the store isn’t on Shopify. Money against money — same line as our privacy page.
What we won’t invent for trust
No customer logo wall. No fabricated testimonials. No pixels, MTA, or path-credit theater. When design partners have quotes worth publishing, they go here with names. Until then: the formula, honest fees, and a human reply.
Monday Close memo (print / PDF) · Platform variance sample · Why pixels fail