Mcfly Ads
Platform claimed vs Shopify banked
Meta and Google report modelled “revenue.” Shopify reports what you banked. Platform variance is that gap — without a pixel or identity graph. Then ask the Monday question: did spend clear break-even on banked sales?
Sample below is anonymized / illustrative (35% margin). Not a customer case study. Live closes use your Total Sales ÷ your logged ad spend.
Sample · anonymized
Claimed vs banked · one period
| Source | What it reports | Amount |
|---|---|---|
| Meta Ads Manager | Purchases / attributed revenue (windowed) | $186,400 |
| Google Ads | Conversion value (windowed) | $94,200 |
| Stacked platform “revenue” | Sum of self-reported credit | $280,600 |
| Total Sales | Banked sales for the same shop-local window | $214,800 |
| Variance | Stacked claim − Shopify banked | +$65,800 over-claim |
| Ad spend (logged) | Meta + Google cash out | $58,900 |
| Total ROAS | Total Sales ÷ spend | 3.65× |
| Break-even (35% margin) | 1 ÷ profit margin | 2.86× |
Platform dashboards can look fine while stacked credit exceeds Total Sales. Mcfly does not pick which click “deserved” the sale. It asks whether spend cleared break-even on banked sales.
How Mcfly stays clean
Audit platforms. Don’t track customers.
- Sales come from Shopify (after returns).
- Spend is what you paste — amounts only. Free CSV; SyncWith optional.
- No Mcfly pixel. No path credit.
- Export memo / Monday Close saves the period so finance can reopen the same numbers next week.
Forward the memo. Or request the desk.
Printable one-pager for finance — or install the live Shopify desk from Support.