Accepting new engagements

Everyone claims marketing success.

Prove it statistically.

Agencies cherry-pick metrics. Dashboards show what platforms want you to see. These are custom measurement systems that separate real revenue lift from channels just taking credit.

Built once. Hosted free forever. You own the code.

$25M+
Ad Spend Measured
100+
Companies Helped
$0/mo
Hosting Forever
Zero
Subscriptions
Trusted By
Stretch LabsWhirly BoardKin HomeRoyal Peak LightingBatBridge Bookkeeping
Live Interactive Demos

Don't take my word for it. Play with the models.

These are the same measurement systems I build for clients. Drag the sliders. Click the buttons. Everything updates live.

📊 Marketing Mix Model — Budget OptimizerDRAG THE SLIDERS

Reallocate $300K Across 5 Channels

Predicted Revenue by Channel
Marginal ROAS — Diminishing Returns

📈 Executive Retail DashboardCLICK THE BUTTONS

Revenue & Orders — Last 30 Days
What I Build

Measurement systems that pay for themselves.

Everything a growth team needs to stop relying on platform-reported vanity metrics and start making real budget decisions.

📐

Analytics Frameworks

End-to-end measurement architectures. Event taxonomy, conversion tracking, cross-platform data unification, and KPI definition.

GA4SegmentMixpanelAppsFlyer
🔬

Attribution & MMM

Multi-touch attribution, Marketing Mix Modeling with diminishing returns, incrementality testing, and post-iOS14 signal recovery.

MTAMMMLift TestsBayesian
📊

Dashboards & Reporting

Real-time KPI dashboards, MER tracking, executive reporting, and automated alerts. Raw data to stakeholder-ready insights.

DomoTableauLooker Studio

Data Engineering

ETL pipelines, data warehouse design, cross-platform integrations, and automated data quality checks.

SQLBigQuerySnowflakePython
🎯

Channel Optimization

Full-funnel paid media across Google, Meta, TikTok, Amazon, and Microsoft. Algorithmic bidding and ROAS optimization.

GoogleMetaTikTokAmazon
🧠

Predictive Analytics

LTV modeling, churn prediction, cohort analysis, and performance forecasting. Models that tell you what happens next.

Python/RA/B TestsCohortLTV
Results

Selected Work

Measurement and optimization across e-commerce, health, and retail.

E-Commerce • Apparel

Cross-Channel Measurement Framework & Budget Optimization

Designed analytics architecture unifying Google, Meta, and Microsoft data with ERP via automated ETL pipelines. Built real-time MER dashboards and deployed attribution models that resolved platform overlap.

$3.6M+
Annual Ad Budget
3
Platforms Unified
Real-Time
MER Dashboards
Health & Wellness • DTC

Multi-Platform Attribution & Incrementality Analysis

Built statistical measurement framework for 7-figure monthly ad portfolio across Amazon, Google, Meta, and TikTok. Applied noise-reduction modeling to isolate true channel impact.

$2M/mo
Spend Managed
4
Platforms
Statistical
Proof of Lift
Pricing

Pay once. Own it forever. $0/month.

No subscriptions. No vendor lock-in. Your measurement system, hosted free on Google's infrastructure.

Quick Win

MER Audit

$500

You provide your data. I deliver a full report showing where you're leaking spend and what to fix.
  • Full attribution gap analysis
  • Channel-level MER breakdown
  • Spend leakage identification
  • Written recommendations
  • 30-min walkthrough call
  • Delivered in 3-5 days
Get Started →
Triple WhaleNorthbeamMcFly Ads
Year 1 cost$2,400-$6,000$18,000+$500-$10K one-time
Year 2 cost$2,400-$6,000$18,000+$0
Custom to your businessTemplateTemplateBuilt for you
You own the codeNoNoYes
Monthly hosting$199-$500+$1,500+$0 forever
Let's Talk Measurement

Tell me about your business.

I'll reach out within 24 hours.

Got it! I'll be in your inbox within 24 hours.

In the meantime, go play with the demos above — that's exactly what I build for clients.