Enterprise
Multi-brand control tower
Holding companies and PE portfolios: spend by channel by day across every brand — one set of definitions the CFO will sign.
Shopify analytics app
Advanced Marketing Data Science, made easy
See accurate ad spend by channel and by day — then match it to real Shopify sales. Get deep LTV metrics Shopify Analytics does not provide. Transparent numbers. No black-box attribution.
Sample data Sales vs spend by period
Monthly pacing
Month to date · target 4.00×
4.19×
Total ROAS
Sales
$412,400
Spend
$98,500
Days elapsed
27 / 31 days
Avg daily sales
$15,274
Projected period spend
$113,093
Daily sales needed
$9,993
Select a column · sales ÷ spend
Two ways to work with Mcfly
Shopify app. Or a custom portal.
Same honest math — sales or outcomes ÷ real spend. Pick the door that fits.
Shopify App
Spend by channel. Sales vs spend. LTV.
Install in Admin. Log Meta, Google, and other spend. See Total ROAS clearly. Pro adds deeper LTV Shopify Analytics doesn’t give you — flat $39/mo.
Custom Data Solutions
Partner portals & executive dashboards
Fixed-fee builds ($5–25K) when you need drill-down, multi-brand views, or systems beyond the app. You own it.
Know your floor
Set your margin.
See break-even update.
Sample 3.2× is above break-even — margin looks healthy.
Break-even ≈ 1 ÷ margin · sample at 3.2×
Total ROAS formula
Total ROAS equals Shopify Total Sales divided by ad spend.
Filter by MTD, last month, quarter, year, or last 12 months. Add spend by channel. See the real ratio.
Why this exists
Shopify Analytics stops short.
Mcfly fills the gap.
Shopify shows sales. Ad platforms show their own ROAS. Mcfly shows spend by channel and by day against real Shopify sales — plus LTV depth Shopify does not include. Why we skip pixels → · What’s included →
What’s included
Everything Shopify leaves out of the story.
-
01
Sales vs spend
Shopify sales divided by your logged ad spend — clear, refreshable, period-aware.
-
02
Spend by channel, by day
Import channel spend accurately. See the mix across rolling windows.
-
03
Goals & pacing
Track month, quarter, and year targets against real sales and spend.
-
04
Deep LTV (Pro)
CAC, cohort LTV, and LTV:CAC — the customer economics Shopify Analytics does not surface.
Why Mcfly
Attribution suites sell credit.
We sell clarity.
Accurate spend by channel. Real Shopify sales. Deep LTV on Pro. Flat fee — never a cut of your revenue.
| Mcfly | Triple Whale | Northbeam | Polar | |
|---|---|---|---|---|
| What you get | Spend by channel + sales vs spend + LTV | Pixel stack + operator suite | Multi-touch attribution | Warehouse analytics |
| Core question | What did we spend, and what did we make? | Who gets credit / what does AI say? | Which touches drove the sale? | What does the warehouse say? |
| Time to value | ~10 min · add Meta + Google + Other | Pixels + connectors + sync | DNS + attribution setup | Warehouse + BI path |
| Price | Free → Pro $39 flat | Often scales with GMV | Enterprise contracts | Often scales with GMV |
We don’t try to replace your attribution stack. We give you transparent spend and LTV you can explain to finance.
ROAS calculator → · Compare approaches → · Why pixels fail →
Shopify merchants
Install free.
See spend and LTV clearly.
Install Mcfly Analytics from the Shopify App Store (steps on Support). Free covers Meta, Google, and Other channels. Pro is $39/mo flat for full channels plus deep LTV. We never ask you to type your .myshopify.com on this site.
- Free — transparent spend by channel for Meta, Google, and Other
- Pro $39/mo — deeper LTV + all named channels · flat fee, never a % of sales
- Honest math — Shopify sales ÷ your logged spend · no pixel black box
Need a custom project? Custom Data Solutions →
Coming soon · the ambition
We’re building the company big brands will want to buy.
Not another black-box attribution tool. The operating system for marketing money: spend you can defend, results finance trusts, and customer value Shopify won’t show you. Clear enough for a Monday meeting. Serious enough for a board. Valuable enough that strategic buyers come looking.
Agencies
White-label client packs
Your logo outside. Our math underneath. Reports your teams can defend — and resell as their standard.
Security
SSO, roles & audit trails
Enterprise login, permissions, and change history — so IT and procurement can say yes.
Data
API & warehouse export
Trusted spend and results into Snowflake, BigQuery, or your BI — clean feeds, no made-up attribution.
LTV
Customer economics at scale
Cohort LTV, CAC, and payback windows Shopify Analytics still won’t give you.
Ops
Invoice vs Ads Manager automation
Catch billed vs platform gaps every period — without a spreadsheet hunt.
Product
Mcfly Suite
Sales-vs-spend clarity outside Shopify Admin — a browser workspace the whole org can open.
Education
MDS Made Easy
Train teams on transparent spend and real results — one language, no fairy-tale ROAS slides.
Board
One-click executive packs
Weekly and monthly packs CEOs actually read — spend, sales, efficiency, LTV.
Partners
Certified partner network
Agencies trained on the Mcfly standard — honest numbers that scale worldwide.
Global
Multi-currency & market packs
Same model across regions — FX-aware, market-aware, still transparent.
AI assist
Monday brief, written for humans
Auto-drafted weekly summaries from your real numbers — what moved, what’s above break-even, what to protect.
PE / M&A
Acquisition-ready data rooms
Clean spend history, sales match, and LTV packs diligence teams can open on day one.
Budget
Guardrails that protect margin
Alerts when spend drifts past break-even or channel mix goes sideways — before the month is lost.
Compliance
Enterprise procurement pack
Security questionnaires, DPA, access reviews — so Fortune-scale legal can move fast.
The endgame
Own the trusted marketing number — then become impossible to ignore
Not another analytics app. The default place serious companies go for spend they can trust and customer value Shopify won’t show. When that becomes how marketing money is judged, Mcfly stops being a vendor — and starts looking like the asset strategic buyers fight over.
Shipping in public. Building something big companies can’t run without — and that acquisitive teams will want on their books.