Cash spine
- Spend ingest you can re-run (CSV / Sheet / paste)
- Total ROAS for an agreed period + timezone
- Break-even Total ROAS from your margin / target
Mcfly Analytics
Custom Data Solutions · Desk setup
A working MDS cash desk — fixed fee, mid-ticket.
Productized setup: outcomes ÷ audited spend on a weekly ritual — without a $5–25K custom build. Band: $1.5–4K · ~1–3 weeks. Inquire → scoped SOW → Stripe after signature.
Human reply · 1–2 days · SOW then Stripe Full Custom packages Engagement specimen After-scope payment
SKU · mid-ticket
What is the desk-setup SKU?
A fixed-fee, time-boxed setup of an MDS cash desk you own — spend paste or Sheet SoT, Total ROAS, break-even from margin, Monday close ritual. Not SaaS seats. Not attribution theater.
$1.5–4K · ~1–3 weeks
Exact fee lands in the engagement letter after discovery. Tools/licenses billed at cost when needed — never buried. Typical pay: 50% on countersignature · 50% on acceptance via Stripe after scope.
Outcomes
What you walk away with
Named results — not hours billed. Same Total ROAS religion as the full Custom practice.
Operator habit
- Monday ritual card (margin → spend → vs BE → one move)
- Metric one-pager finance can read
- 30-min handoff + 7-day Q&A on the desk
Scope
What’s in vs out?
Same religion as Custom Data Solutions — outcomes ÷ spend as the spine. Smaller surface area than Lead Gen Desk or Advanced MDS.
Included (typical)
- Discovery call + written scope confirmation
- Spend ingest path (CSV / Sheet / paste ritual)
- Total ROAS (sales or named outcome ÷ audited spend)
- Break-even from your margin / target efficiency
- Monday close checklist + operator handoff notes
- Time-boxed credentials; you keep the desk
Excluded always
- Pixels, CAPI identity graphs, MTA / path credit
- “True ROAS,” view-through, suite clones
- SyncWith-style connector zoo as the product
- Forensic agency / rebate audits
- Always-on MMM SaaS parity
- CRM stage desks → see Lead Gen ($8–15K)
Process
Inquire → SOW → Stripe → setup
Primary money path is human scope — Stripe Payment Link only after the letter names fee and deliverables.
Request a proposal
Tell us channels, outcome metric, and timeline on the Custom hub inquire form (select desk-setup band).
Fixed-fee SOW
We confirm band inside $1.5–4K, deliverables, acceptance, and refuse list. Structure mirrors the engagement specimen.
Pay + build + handoff
After countersignature, use the desk-setup Payment Link. Desk lands in your Sheets / environment within ~1–3 weeks of credential access.
Where this sits
Desk setup vs full Custom packages
Choose the lightest band that matches the decision you need to make weekly.
$1.5–4K · this SKU
Desk setup Spend + outcome spine, break-even, Monday ritual. Mid-ticket productized setup.$5–8K
Spend & Sales Audit → Invoice vs UI recon + close memo finance can use.$8–15K / $15–25K
Lead Gen Desk · Advanced MDS → CRM stages, pipelines, allocation helpers, longer builds.Close path
Ready to scope a desk?
Primary: inquire → scoped SOW. Secondary: Stripe Payment Link after the letter names your exact fee — never blind checkout before scope.
After countersignature, pay desk setup or a project deposit here. If you have not scoped yet, start with inquire — we will send the right link with your SOW.
FAQ
Before you inquire
Is this a buy-now Stripe checkout?
No as the primary close. Primary path is inquire → SOW. The Payment Links below are for after scope — when the engagement letter already names fee and deliverables. We do not sell desk setup as a blind storefront SKU.
What does “done” mean?
You can run Monday ritual alone: paste/update spend, read Total ROAS vs break-even, pick one action. Acceptance window and defect definition live in the signed letter (see specimen).
How is this different from the Shopify app?
The Shopify cash desk is a separate product (install free on Shopify). This SKU is Custom Data Solutions — a fixed-fee setup of an MDS desk you own, often for non-Shopify or multi-system operators. Shopify shops that only need Total ROAS: start on Product.
When should I pick a $5–25K package instead?
When you need invoice forensics depth, CRM-qualified stages, pipelines, or allocation helpers beyond a paste/Sheet spine. See Custom packages.
Need the Shopify Total ROAS cash desk instead? That’s a separate product — Mcfly Analytics on Shopify · Install free.