Total ROAS
Shopify Total Sales ÷ logged ad spend for the period. Filters: MTD · LM · QTD · YTD · L12M. Last-refreshed is always visible — Update spend is the ritual.
Mcfly Ads
What’s in the Shopify desk
Advanced Marketing Data Science, made easy — every tab serves Total ROAS (Shopify Total Sales ÷ logged ad spend), break-even from margin, and one clear budget move. Never path attribution.
Break-even
Optional profit margin → break-even Total ROAS ≈ 1 ÷ margin. Know the floor before you shift mix.
Spend
CSV / paste daily spend. Free: Meta + Google + custom Other (name influencers, podcasts, agency). Pro: all named channels (TikTok, Microsoft, Amazon, …). See paste-first spend.
Spend Allocation
Top quarters, pie + channel % / $, rolling 7 / 14 / 28. Rules-based mix when efficiency sits under break-even — inputs shown, no MTA.
Goals
MTD / QTD / YTD pace bars vs your Total ROAS goal + monthly board. Pro adds the full-year plan, YoY fill, and monthly fine-tune.
LTV / Acquisition
Cash CAC, cohort LTV (30 / 90 / 365), LTV:CAC from opaque Shopify order ids — Pro. Free gets a SAMPLE preview, not email CRM.
Email Overview
Share Overview opens your mail app with this period’s cards. Mcfly never sends mail for you. Free on every install.
Billing honesty
App Store listing stays Free until Billing is announced. In-app: Free = Meta + Google + Other; Pro $39/store/mo for LTV + all named channels. You’ll hear before anything charges.
CSV spend spine
Meta + Google + Other via paste / export combine. Optional SyncWith-class pipes stay merchant-paid — Mcfly does not own ads OAuth.
Multi-store + seats
Agency portfolio roll-ups and roles when revenue pulls them — not a vanity roadmap.